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Max's bold, sleek designs were known for being meticulously engineered and carefully crafted in rich, exquisite hues—their unique color palette a result of pushing the boundaries of the highest quality materials and innovative, and conscious processes. The most iconic frames, the Politician and the Polaris, graced the faces of artists, tastemakers and Hollywood stars alike. Since their peak popularity in the 1960s and '70s, these elegant styles have retained their cult appeal. Throughout its history, the brand has maintained the highest standards, always prioritizing modern design and never compromising on quality.