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Dear Friends and Family,
These are challenging times, but how we choose to respond can be a powerful force for good in our communities.  At BLACK OPTICAL, the safety and well being of our guests and team members is at the forefront of our minds. Each of our showrooms has stepped up its cleaning procedures, including frames, tools, surfaces, and objects in accordance with the guidance from the World Health Organization, H.H.S  and C.D.C. to keep everyone safe and healthy. 
We are a small community retailer, but more importantly, at BLACK OPTICAL we are a family. Our first and most sacred obligation is to every member of our team. We are taking extraordinary measures to ensure their livelihood and the wellbeing of their loved ones, without compromise. 


Like all of the retailers in our communities we are doing our part to provide safe places to visit. But here at BLACK OPTICAL we can do more. So here is our promise; to provide socially responsible and innovative ways to enjoy the BLACK OPTICAL experience beginning Tuesday, March 17.


Social Distancing in our Showrooms
  • Call or text to schedule a private fitting with our certified opticians
  • Contactless payment via ApplePay or Google Pay
  • Pay by text via Podium
  • Call or text ahead to schedule curbside dispensing of you eyewear
  • Call or text to schedule free home delivery via USPS
  • Reduced showroom hours for private fittings in Dallas, OKC and Tulsa from 12 - 6pm 


Humanizing the Digital Experience
  • Schedule a Personal Styling Consultation via Google Hangout
  • New eyewear available at daily
  • Digital measurements via selfie 


These are uncertain times, but we firmly believe in each of you and the communities we call home to face these challenges. Now is the time for innovation, compassion and possibility. Better days are ahead; and in the meantime we will take it one step at a time.  


Stronger Together,


Gary Black