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Black Optical was selected as a finalist for the Vision Expo OPTImum Retail Award. This award celebrates independent retailers and allows them to showcase their products, stores, visions, and stories to the optical industry. Selections were based on innovation, individuality, culture, brand loyalty, and technology usage.



“Black Optical, a passionate and curated eyewear retailer that has built a reputation as tastemaker in eyewear whose identity is deeply rooted in building community around its founding belief that great design can exist anywhere.”






“Born in Tulsa, Oklahoma in 2007, Black Optical established itself as a leading curator in its rapidly growing community. Gary grew his vision to include two other successful locations, in Oklahoma City and Dallas.”




“From the beginning, Black Optical set out to achieve three things: to curate and retail the best eyewear in the world, to welcome and care for every client like a friend, and to create aesthetic environments that inspire.”





“As a tastemaker, Black Optical has collaborated with several leading designers including New Orleans based Krewe, LA based Jacques Marie Mage and accessory brands Miansai and Makr in 2019.”